WWE Strategically Books Jey Uso Attack After Raw to Drive Social Media Buzz

WWE planned Logan Paul's attack on Jey Uso after Raw to maximize social media engagement.
The post-show assault was intentionally kept off the televised broadcast to create surprise and digital buzz.
The angle sets up a future feud while showcasing WWE's strategy of using online platforms to extend storylines.

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WWE orchestrated Logan Paul’s attack on World Heavyweight Champion Jey Uso after Monday Night Raw concluded as a deliberate strategy to generate social media engagement. The assault occurred following the May 5 broadcast, which ended with Uso retaining his title against Seth Rollins via disqualification due to interference from Paul Heyman, Bron Breakker and CM Punk.

Dave Meltzer reported on Wrestling Observer Radio that WWE intentionally planned the angle for the post-show dark segment to create surprise value. The company aimed to extend the storyline’s reach through digital platforms rather than featuring it in the televised broadcast.

Uso recently captured the championship from Gunther at WrestleMania 41, concluding the Austrian star’s 258-day reign. The post-show attack sets up potential future conflict between Uso and Paul while demonstrating WWE’s evolving approach to leveraging digital platforms to supplement television storytelling.