WWE (World Wrestling Entertainment) is reportedly orchestrating a major live event in Mexico, anticipated to feature Cody Rhodes in a headline capacity, following the company’s significant reported acquisition of Lucha Libre AAA during the WrestleMania 41 weekend, signaling an aggressive expansion into the region.
The Wrestling Observer Newsletter indicates WWE is taking a “very aggressive” stance towards “dominating” the Mexican wrestling market, a move intensified by AEW’s existing collaboration with CMLL, with WWE intending to be “extremely competitive.” An official announcement regarding the new major event, which Cody Rhodes is expected to headline, is anticipated shortly.
Historically, WWE faced financial challenges in bringing large-scale productions to Mexico. Ernesto Ocampo of Super Luchas provided insight on this, explaining past difficulties: “It was precisely because of the costs. Promoters in Mexico once tried to bring one around 2011 or 2012, but it was estimated that too much money would be lost. At that time, when Raw and Smackdown events were held, money was lost because the expenses were huge. They had to bring all the trailers with the set design, the production equipment. It was a lot of expense, and WWE didn’t want to invest, which is why we didn’t have a pay-per-view during those years, even though it was a possibility, as it was something that the Mexican promoters did want to do.”
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However, Ocampo now sees a shift due to the reported AAA acquisition. “But now, despite what we said in the other podcast, with what just happened with the purchase of AAA, I do believe it’s possible that WWE decides to hold a premium live event, even if it means losing money, because what they’re aiming for is to win the market,” Ocampo stated.
He further elaborated, “With AAA, they might also lose money, but what they’re looking for is to take over the market. And not just in wrestling; they want to bring in other types of television productions, more sponsors, TV shows, cartoons, action figures. All of that is what the AAA intellectual property will provide, so it’s possible that we might see a PLE, maybe WWE vs. AAA, and that they do it by lowering the prices as much as possible, all for the sake of making it happen and hitting AEW and the Consejo Mundial de Lucha Libre. So I feel that this is a very real possibility.”
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