WWE has forged a new multi-year sponsorship agreement with Seagram’s, a development reported by Sports Business Journal, signaling WWE’s entry into the licensed ready-to-drink alcoholic beverage market. This collaboration will introduce three WWE-themed drinks under the banner of Seagram’s Escapes Spiked WWE Series.
The Montreal-based Seagram’s will launch “Rumble Punch,” “Slammin’ Blueberry,” and “Pineapple Powerhouse” as part of this initiative. Each beverage in the series will feature distinct packaging inspired by WWE championship belts, a design concept developed by the studio Sister Mary in conjunction with FIFCO USA, emphasizing jewel-encrusted “title belt” imagery.
A significant aspect of the partnership includes the integration of Seagram’s branding into WWE programming. This will commence with a sponsored match at Money In The Bank on June 7, 2025. The Seagram’s presence will also extend to other major premium live events, including SummerSlam and Survivor Series, featuring LED signage on ring skirts and posts, along with sponsored graphics.
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Furthermore, the agreement encompasses a custom digital content series showcasing WWE talent, who are also slated to make appearances at Seagram’s-sponsored retail events across the nation.
While specific financial terms of the deal were not made public, this venture represents a strategic expansion for WWE, allowing it to tap into the ready-to-drink alcohol sector with what is described as minimal capital risk. This partnership aligns with WWE’s recent pattern of collaborating with alcohol brands, a list that already includes Angry Orchard, Mike’s Harder Beverage Co., Real American Beer, and Wheatley Vodka.
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