Michael Cole discussed WWE’s shift in business strategy regarding corporate logos during an appearance on Impaulsive. The veteran announcer shared insight on how the company’s approach to ring mat sponsorship has changed since Vince McMahon’s departure.
Vince thought the mat was sacred. But it’s 2025 now, and the world has changed.
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Logan Paul, whose PRIME brand holds a prominent sponsorship position with WWE, shared his perspective on the change.
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For me, it’s fantastic. It’s the future.
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Cole reflected on WWE’s previous stance regarding ring mat advertisements, contrasting it with the current approach under Triple H and Nick Khan’s leadership.
We always used to say, ‘Oh, the mat has to be clean,’ but now? You’ve got multiple logos on there.
Paul highlighted the unique marketing opportunities this presents.
It’s gotta be the right brands. But let’s be real, you’re gonna get your head smashed in over a Wingstop logo? That’s amazing.
Cole noted this level of sponsorship integration would have been unthinkable in WWE’s past, underlining the company’s evolution as a multi-billion-dollar entertainment enterprise.
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