What’s the problem with holding the Money in the Bank briefcase? For Seth Rollins, it’s a strategic dead-end. He possesses a guaranteed championship match but finds himself in a predicament of WWE’s own making, effectively neutralizing his most powerful asset.
The core of the issue lies in character alignment. Rollins is thriving as a heel, guided by Paul Heyman and flanked by Bron Breakker and Bronson Reed. The roadblock is that WWE’s primary champions, World Heavyweight Champion Gunther and Undisputed WWE Champion John Cena, are also operating as heels. This alignment freezes Rollins’ championship path, as a surprise cash-in on a fellow heel presents a creative challenge the company is unlikely to embrace.
This situation shows no signs of a quick resolution. Gunther recently reclaimed the World Heavyweight Championship from Jey Uso, and his new reign is expected to extend for at least another four to six weeks.
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Meanwhile, John Cena’s 17th world title run is a key storyline for his final months in WWE. He is slated for a defense against CM Punk at Night of Champions, but all signs point to Cena retaining the gold until at least November. Rumors suggest his retirement match will take place in December, where he is expected to finally drop the championship.
The creative gridlock has not stopped Rollins from signaling his ambitions. During a segment between Cena and Punk on the June 9 episode of WWE RAW, The Visionary emerged with his entire faction to confront both men, making it clear he covets the Undisputed WWE Championship, a title he has not held in six years.
While Rollins waits for a viable opening, his own power base continues to solidify. His faction has quickly become the most dominant force on Monday nights, and internal discussions are reportedly underway to expand it further. According to recent reports, NXT’s Ethan Page and Ricky Starks have been pitched as potential additions to the group.
For now, Rollins is directing his faction’s aggression towards LA Knight. The feud began after Knight attacked Bron Breakker during the King of the Ring tournament, thwarting Rollins’ plan for Breakker to earn a SummerSlam title match. This conflict is expected to escalate as the roster moves toward Night of Champions.
Ultimately, Seth Rollins stands as one of the most protected talents in WWE, a two-time Mr. Money in the Bank with a formidable stable at his command. Yet, he’s a predator with no clear prey. WWE has built a dominant force but has simultaneously painted him into a corner, creating a complex problem that will define the main event landscape for the remainder of the year.
