Recent WWE talent releases have prompted commentary on the company’s operational changes under TKO Group Holdings, with Dave Meltzer describing the new environment as “colder” than during Vince McMahon’s leadership. This assessment was made during a discussion with Bryan Alvarez on the June 2, 2025, Wrestling Observer Radio.
Meltzer elaborated on the perceived change in atmosphere regarding personnel decisions.
It’s very different. It’s colder, you know. I mean, it’s funny—Vince is not the one firing these people now, but it’s colder than when he was. There’s less nostalgia. There’s less… you know, it’s just basically, you know, people who helped build your company, the new owners come in and it’s like: ‘Whatever you’ve done in the past doesn’t matter. It’s a clean slate.’
He further indicated that current decisions, affecting performers like Carlito, R-Truth, Carmella, and Sarah Logan, stem from a bottom-line focus.
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Someone could’ve been doing their job for years and years in WWE, and the new owners just go: ‘Well, we already got someone else doing that. We don’t need two people.’
WWE’s integration into the TKO Group, formed after Endeavor’s acquisition and merger with UFC, has reportedly ushered in a strategy emphasizing data, cost-efficiency, and streamlined operations, where past contributions may hold less sway over job security.
Sarah Logan, whose contract was not renewed, shared her feelings on the departure, stating:
To be completely honest my ego can’t help but be damaged. You always assume that when you end a lifelong career there is going to be a grand exit.
Such personal sentiments appear to contrast with the more analytical approach to roster management reportedly now prevalent within WWE under its new corporate structure.
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