WWE’s strategic direction for Seth Rollins came into sharp focus following the Money in the Bank event on June 7, with veteran performer Matt Hardy offering his analysis on the company’s decision-making. On his “Extreme Life” podcast, Hardy dissected the choice to have Rollins, an established main eventer, once again secure a guaranteed championship contract.
Hardy suggested that while many, including himself, anticipated the opportunity would be used to elevate a different talent, WWE is making a concerted effort to solidify Rollins’ top-tier status.
“And the Seth Rollins thing is fine. I like the fact that, you know, we thought it was a red herring. I thought it was too. I thought they would use this to elevate someone else. But they, they really have all of their momentum behind Seth Rollins right now, and they’re gonna do everything they can to make Seth Rollins the guy,” Hardy stated.
This move to reinforce an existing headliner stood in contrast to the outcome of the women’s ladder match. Hardy expressed his full support for Naomi’s victory, viewing her as a deserving talent ready to lead the division.
“And I said this when we discussed last week, I like Naomi winning. You know what I mean? I do like that. I think she’s someone who deserves it. She’s someone who can be the flag bearer of the division. So I’m totally cool with that, and I’m happy for her, on a personal level that she won. She’s someone who’s definitely deserving. So I’m totally good with that,” Hardy said.
The company’s investment in Rollins is not limited to his Money in the Bank briefcase. He currently spearheads a dominant faction alongside Bron Breakker and Bronson Reed, under the management of Paul Heyman. This group’s prominence was on display during the June 2 episode of WWE RAW, where they executed a coordinated attack on Jey Uso, CM Punk, and Sami Zayn. Rollins, who remains fully active, appeared on the most recent edition of WWE RAW on June 9, continuing his central role in the show’s primary narratives.
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