Danhausen is expected to get a Christmas version in WWE, with the company getting “Santahausen” ready for the holidays.
WrestleVotes Radio on Fightful Select reported that Danhausen will be Santahausen over the next few months, at least in WWE’s marketing, with the company set to release several Christmas items before the holidays.
The report noted that WWE has high hopes for the new line, which will feature shirts, hoodies, puppets, magnets and more.
The idea came about after Danhausen had a huge Halloween, both in merchandise sales and on social media. Friday’s SmackDown in Charleston, West Virginia, was turned into “Danhausen’s Very Nice, Very Evil SmackDown” for the night. The next day, he hosted NXT Halloween Havoc at the Performance Center in Orlando. He also got his own YouTube Halloween special, which included Papa Shango and The Boogeyman.
Since debuting in WWE on February 28 at Elimination Chamber, Danhausen has become one of the company’s biggest stars when it comes to merchandise. Despite not having a match at WrestleMania 42, he finished third in merchandise sales at Allegiant Stadium, behind only CM Punk and Cody Rhodes.