AEW All In 2026 may end up as the highest-selling pay-per-view in company history. The event, held last Sunday at Wembley Stadium, is estimated to have drawn between 210,000 and 230,000 buys.
Dave Meltzer of the Wrestling Observer Newsletter reported that the figures remain preliminary. The estimate is based on digital buys available so far combined with television projections that have not yet been finalized.
Both domestically and internationally, the event performed more than 50% above AEW’s 2026 pay-per-view average. A more favorable broadcast window for European audiences is also believed to have contributed to the overseas growth.
If the projection lands at the higher end of the estimate, All In will surpass the promotion’s current record. All Out 2021 holds that mark with 215,000 buys, based on the most recent tracking reported by the Wrestling Observer.
That event featured CM Punk’s first AEW match, against Darby Allin. After the Kenny Omega vs. Christian Cage main event, Adam Cole and Bryan Danielson also made their promotional debuts.
The strong buy rate came despite a lower live attendance than the first two All In events at Wembley. Turnstile data obtained by POST Wrestling from the Brent Council indicated 41,102 fans entered the venue, while Tony Khan cited a live gate of approximately $6 million.
In the August 30 main event, Will Ospreay defeated Omega to capture the AEW World Championship for the first time. He will make his first title defense against Jon Moxley at All Out on September 26 at Chicago’s NOW Arena.