Add as a preferred source on Google Danhausen stepped out of character for a moment to explain how young wrestlers can stand out in pro wrestling, especially in an era where presence, visual identity, and merchandise sales can matter almost as much as in-ring performance.
The comments came on the latest Lodestone vlog, the project connected to Bayley, where Danhausen appeared without his trademark face paint to speak with students about character work and personal marketing in wrestling.
According to the current WWE star, athletic ability is important, but it cannot be seen as the only path to success. Danhausen admitted he does not consider himself a great athlete, but said he turned that into a strength by focusing on what he does well and hiding his limitations.
Danhausen also cited William Regal as a reference point for that mindset, saying he learned to value his best traits instead of trying to come across as something he is not.
Speaking about merchandise, Danhausen gave independent talent a very simple piece of advice: before releasing any product, he tries to think about whether he would actually wear or use it himself. If the answer is no, the item does not go on sale.
For Danhausen, character work also comes from each wrestler’s personal taste. Movies, music, visual references, and personal interests can all become part of a more authentic presentation. The main point, he said, is to do something that allows the audience to connect.
“The best thing is to stand out.”
WWE Superstar Danhausen Speaks Out Of Character On Marketing Yourself In Wrestlinghttps://t.co/WkLEeabzlk
— BODYSLAM.NET | WWE & AEW Wrestling News (@BodyslamNet) May 31, 2026
Danhausen also acknowledged that convincing other people of an idea is not always easy. However, he said that if the character is truly worth it, the wrestler needs to defend that vision respectfully and ask for time to show the audience who they are.
The advice stands out because of where Danhausen is in WWE right now. Since his debut at Elimination Chamber in February, he has managed to turn an initially divided reaction into growing popularity, major appearances, and strong merchandise sales.
Cody Rhodes recently said Danhausen has become the “king” of merchandise in WWE, saying he is outperforming the entire roster in that area. Booker T had also argued that the character could become a real marketing machine if used the right way.
Jim Ross, on the other hand, said Danhausen may have always had that potential, but never received a real chance to develop his identity during his AEW run.
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In other words, Danhausen’s comments almost work as a direct explanation for his own recent rise. Even without following the traditional WWE star model, he has turned weirdness, humor, and a very specific visual identity into something that, at least so far, has worked very well.