Add as a preferred source on Google Danhausen remains one of the most curious names in WWE’s current era, especially because of the contrast between his comedic presentation and the strong commercial appeal he has shown since arriving.
On a recent edition of Story Time with Dutch Mantell, Mantell said Danhausen’s character is perfect for kids, and that it should help keep him in the company for a long time.
“He’s not a big guy. I don’t even think he weighs 180 pounds, but that doesn’t matter, because his character gets him over. It’s a character for kids. And I heard his merchandise sales, at shows and online, are insane. That tells me he’ll be there for quite a while.”
Mantell’s take lines up with what had already been reported backstage. In March, PWInsider reported that WWE was “pleasantly surprised” by Danhausen’s early merchandise numbers, while Danhausen himself said his debut T-shirt reached the top of WWE Shop.
That growth continued during WrestleMania 42. According to WrestleVotes, Fanatics was impressed by the demand for Danhausen merchandise at WWE World, having to restock items several times throughout the weekend in Las Vegas.
On WWE programming, Danhausen has also been getting consistent screen time. After the segment with John Cena, The Miz and Kit Wilson at WrestleMania, he stood out again at Backlash, where he defeated Miz and Wilson.
In other words, even without fitting WWE’s traditional physical mold, Danhausen appears to have found a very valuable path inside the company: selling a character, T-shirts and moments that are easy to turn into merchandise.