WWE may be building toward another major chapter in the Roman Reigns vs. Kevin Owens rivalry, this time at Crown Jewel 2026.
According to PWInsider Elite, the company is currently working on bringing the premium live event back to Saudi Arabia in November. A date and venue have not been finalized, but the plan once again calls for the top male and female champions to square off for the Crown Jewel Championship.
As things stand, that would mean Undisputed WWE Champion CM Punk facing World Heavyweight Champion Roman Reigns. Punk, however, has a major title defense tonight (8/21) against Kevin Owens on SmackDown at the Scotiabank Arena in Toronto.
Owens earned the shot at SummerSlam, returning from injury to win a Fatal 4-Way Match over Sami Zayn, Gunther, and Finn Bálor and become the number one contender.
If Owens defeats Punk and holds the championship through November, a matchup with Reigns would automatically come into play for Crown Jewel. The same applies to Reigns, who remains World Heavyweight Champion but still has defenses to get through before the event.
It would mark the latest meeting in a rivalry well known to WWE fans. Reigns and Owens had a lengthy run of title feuds between 2020 and 2021 and clashed again at the 2023 Royal Rumble, where Reigns retained the Undisputed WWE Universal Championship.
The current Crown Jewel format debuted in 2024. Last year, in Perth, Australia, Seth Rollins and Stephanie Vaquer captured their respective Crown Jewel Championships.