Former WWE Universal Champion Braun Strowman has landed a new project outside the ring. Netflix announced Wednesday that he is one of the contestants for the upcoming season of its reality competition series Million Dollar Secret.
Strowman, who will appear under his real name, Adam Scherr, is one of 13 celebrities in the cast. The season will be the show’s third and its first with an all-celebrity lineup. It is scheduled to premiere sometime in 2027, but no date has been set.
The game will work much like it did in the first two seasons. One contestant secretly receives a box containing $1 million and has to keep the rest of the cast from finding out. The other contestants, meanwhile, try to work out who the millionaire is and eliminate that player. Peter Serafinowicz will remain the host.
Strowman isn’t the only contestant wrestling fans will recognize. David Arquette, the actor who won the WCW World Heavyweight Championship in 2000, is also in the cast. The other confirmed contestants include Adam Rippon, Christine Quinn, Chris Redd, Melora Hardin, Chloe Veitch and West Wilson.
Million Dollar Secret adds to the list of major TV projects Strowman has taken on since he left WWE in May 2025. He currently hosts Everything on the Menu with Braun Strowman on USA Network. The show’s second season premiered June 5 at 11 p.m. ET and follows him to 12 cities across the United States, according to Fightful.
During his time in WWE, Strowman won the Universal Championship and the Intercontinental Championship, and he was a two-time RAW Tag Team Champion.