Add as a preferred source on Google WWE still hasn’t hit its main target with AAA, which was turning the Mexican promotion into a viable property for a major Spanish-language network in the United States.
According to Dave Meltzer on Wrestling Observer Radio, that was one of the driving reasons behind the purchase. The plan was to use WWE’s leverage to place AAA on outlets like Univision or Telemundo and lock in a meaningful rights deal.
That breakthrough hasn’t come yet. WWE is now looking toward Noche de Los Grandes, the special set for May 30 at Arena Monterrey in Mexico. AAA has already confirmed the show will be headlined by a Mask vs. Mask match between El Grande Americano and Original El Grande Americano.
The feud has picked up steam in recent weeks on AAA on FOX. The build featured a contract signing, an attack by the Creed Brothers and a strong response from the Mexican crowd. Behind the scenes, WWE hopes the buzz around the match will work as a showcase to impress American television executives.
WWE announced the AAA acquisition during WrestleMania 41 weekend in partnership with Mexican company Fillip. Since then, talent from both sides has been moving between NXT, the main roster and special events like Worlds Collide.