WWE‘s strategy of running two events opposite AEW All In apparently did little to dent the pay-per-view’s sales.
Last Sunday, WWE ran AAA Ola de Calor and NXT Heatwave back-to-back at the Bert Ogden Arena in Edinburg, Texas. Ola de Calor started at 12 p.m. ET, with Heatwave following at 3 p.m. ET. All In kicked off at 1 p.m. ET from Wembley Stadium in London.
According to Dave Meltzer on Wrestling Observer Radio, running both shows against AEW’s biggest annual event didn’t significantly hurt All In’s commercial performance.
Even before Sunday, Meltzer had predicted that the counter-programming was unlikely to pull any meaningful number of buyers away from AEW.
“I don’t think it’s going to make a 5,000-buy difference, and 5,000 may even be liberal. It might be 1,000.”
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1:59 PM · Sep 1, 2026Early post-event numbers back that up. Tony Khan said at the press conference that All In became AEW’s highest-selling pay-per-view on HBO Max to date by a comfortable margin.
Meltzer added that based on the platform numbers, the event already ranks among the biggest pay-per-views in AEW history. All In also drew roughly 47,000 fans and a gate close to $6 million.
Total buys across all platforms haven’t been finalized, so All In 2026’s exact place among AEW’s all-time buyrates isn’t clear yet.